Proforma, the $500 million technology and business success leader, is preparing for the launch of its proprietary ProSuccess insights module. ProSuccess was developed within Proforma’s proprietary ...

In 2012, Harvard Business Review published a bold article entitled “The End of Solution Sales”. It declared that solution selling had become obsolete. The verdict was, in large part, founded on the ...

While Otter.ai's claim to fame rests on its advanced audio transcription abilities, the company has been developing other work productivity tools, now including a brand new AI tool for sales teams. On ...

For any mission, having adequate and accurate information is absolutely crucial for success. Going in blind is a recipe for failure, and relying on dumb luck for success is inherently unreliable. When ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. BNY Wealth recently conducted an in-depth study with 127 ...

Sales organizations must change how they earn, retain and grow customers in order to adapt to new B2B buyer preferences. B2B buyers today want a digital-first buying experience that facilitates a ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more The single point agenda for fast-growth ...

This episode features a deep dive into the pivotal role of sales and marketing alignment. Matt Heinz, president and founder of Heinz Marketing, shares actionable approaches to bridging the gap between ...