If your marketing team agrees on one fundamental, then you probably sleep well at night. You know your team will begin and end every debate about media selection and placement with one person in mind: ...
Since the dawn of the internet, people have heralded the death of print media. It’s true that news has gone primarily online; most major media companies have made business model shifts in recent years ...
The market has failed newspapers since the dot-com bubble burst and ad revenue vanished. Let's face it, the market wants profits and it is difficult to monetize print news other than through ...
Intergraf released a research review titled "Comparing Print and Digital Media”, offering an in-depth analysis of sustainability, efficiency, and perceptions surrounding print and digital ...
This academic year, students at Columbia and Barnard may have spotted print issues of a new newspaper, the CJS Tribune, around the Morningside campus. The inaugural issue of the publication, comprised ...
For avid newspaper readers, any glimmer of a hope of a revival has been dashed by the Covid-19 pandemic The debates are on if this crisis bring in a permanent behavioural change towards digital news ...
Sign up for the daily CJR newsletter. Print is beautiful. It can’t notify you when a work email arrives, can’t be tweeted mid-sentence, and won’t die without a ...
The recent revelations from the Philippine Statistics Authority (PSA) raise a critical question for the print media industry: Are printed newspapers destined for extinction? The latest Functional ...