Hybrid thinking means being equally fluent in systems and story, moving seamlessly between analytics dashboards and narrative development.

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...

Opinions expressed by Entrepreneur contributors are their own. In today’s increasingly connected world, your business can communicate with customers and prospective clients in multiple ways. Although ...

The formal definition of marketing includes a wide variety of activities that go beyond promotional efforts. Marketing starts with pre-launch research about your marketplace, which leads to long-term ...