Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

For B2B marketers, change is something you should always build into your plan, even though it can feel disruptive.

The new verified data simplifies the process of reaching key audiences across digital platforms, enabling marketers to leverage the combined power of unique data sources in a single audience offering.

TransUnion's analysis reveals targeted marketing can amplify return on ad spend, with optimal audience traits yielding significant performance gains. TransUnion's latest analysis highlights how ...

The rise in behavioural targeting is transforming B2B marketing at a time when greater efficiency and innovation is paramount. Alex Blyth reports There has never been a greater need for B2B marketers ...

Discover what makes a business a target firm, how it functions in mergers and acquisitions, and explore tactics for and against potential takeovers.

The integration of precise purchase data with digital behavioral signals ensures a more accurate identification of active buyers, helping brands to target audiences that are ready to convert. Improved ...