For the past few years, it seems like one fruity beauty reference has come to define the makeup trends each summer. This year? It’s the turn of berry-girl makeup. It follows 2023’s strawberry-girl ...

Toasty makeup is the perfect way to transition from summer to fall 2025. Inspired by the colors of the season—browns and coppers reminiscent of dry leaves falling on the ground and the sunsets of this ...

Winter makeup tends to be synonymous with vampy lipsticks and deep eyeshadows. But the latest launches prove the rules are meant to be broken, with new options for shimmery highlighters for ice queens ...