Instagram is experimenting with a new ad format that prevents users from scrolling until they view a video ad in their main feed. Why it matters. The move could significantly boost ad exposure for ...

Instagram’s Close Friends feature is expanding. Previously, users could share stories with a select group of people, rather than all of their followers, but now, users can also share main feed posts ...

Instagram might be about to cross off one of the most requested features from users’ wish lists: The company has confirmed it’s testing a native repost button for the main Feed. Here’s how it might ...

A new ‘Your Feeds’ hub would appear, users would be able to select and swipe between different Reels streams, including ...