K-beauty, one of South Korea’s top cultural exports, has historically lagged when it comes to catering to more diverse audiences. But that’s starting to change.

Add Yahoo as a preferred source to see more of our stories on Google. If you haven’t ventured into the world of Korean makeup quite yet, you might wonder if it’s worth exploring. But as millions of ...

Discover top Korean skincare brands and where to buy them. Find everything you need for "glass skin," for all skin types and ...

With the world’s biggest obsession with plastic surgery and some of the fastest-evolving beauty technology, spas and cosmetic lines in the world, South Korea is a bona fide beauty destination.

A dermatologist explains why these K-Beauty go-tos are so effective.

I wouldn’t dare challenge your familiarity with Korean skin care products (and if you don’t have a sheet mask, an essence, or a BB cream in your stash, where ya been!?). Korean makeup, however, is a ...

Once posited as a trend, 2025 made clear that K-beauty is here to stay: In the past year, Korean cosmetics have taken the Western market completely by storm—flooding our social feeds, dominating our ...

Forbes contributors publish independent expert analyses and insights. Clara covers consumer brands shaping tomorrow's retail landscape. Sephora, the LVMH-owned prestige beauty retailer, is beginning a ...