Young participants take part in the Fridays for Future climate demonstration. Generational researcher Rüdiger Maas cites the equation of Gen Z with Fridays for Future and sustainability. Marcel ...

Ghosted on dating apps, rejected by colleges and passed over for jobs – rejection isn't fleeting for Gen Z. In fact, it's becoming a defining feature of their collective identity. As young adults come ...

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Babies born in the new year, and for the 14 years following, will make up the newest generation: Generation Beta. Its members will explore new digital landscapes, many of which we likely can't fathom ...

As if business owners didn’t have enough generations to decipher and market to, there’s another generation being added to the mix. Meet Generation C (Gen C)—also known as Generation Covid. Molded by ...

Babies born in the year 2025 will begin the newest generation – Generation Beta. Following Generation Alpha (2010 to 2024), Gen Beta will comprise a new group of kids born between 2025 and 2039. The ...

With the start of a new year on Jan. 1, 2025, comes the emergence of a new generation. 2025 marks the end of Generation Alpha and the start of Generation Beta, a cohort that will include all ...

When it comes to cool, millennials rule. Everyone, cue the alarms — everyone being millennials — you have officially reached cool status. The best part? It was a Gen Zer who gave you the title. In a ...

Despite the influx of anti-LGBTQIA+ rhetoric from the Donald Trump administration, the U.S. is a lot gayer today than it was a few decades ago. Gen Z, the generation born between 1997 and 2012, is ...

Ghosted on dating apps, rejected by colleges and passed over for jobs — rejection isn’t fleeting for Gen Z. In fact, it’s becoming a defining feature of their collective identity. As young adults come ...