Google can mistakenly group regular pages with error pages, creating "black holes" that remove content from search results. Once pages are grouped in these black ...

Amazon’s dog-loving culture inspired its beloved 404 pages featuring employee pets. Amy Sussman/Getty Images The quirky idea originated with Amazon’s user experience team and has evolved over the past ...

Google search console warns publishers about 404 errors: 404 and soft 404. While they’re both called 404, they are very different. Consequently, it’s essential to understand the difference between the ...