Danone is repositioning its cholesterol-lowering drink Danacol with a more gene­ric heart-health claim in a bid to broaden its appeal as an everyday product. From late next month the brand will ...
Danacol, the cholesterol-lowering yoghurt drink from Danone, is hoping to leapfrog rivals Benecol and Flora Pro-activ through a new campaign linked with the British Heart Foundation. From June, all ...