For at least a decade, we have been treated to a series of books about behavioral economics – all the ways our minds play tricks on us to make us behave in a less rational manner than we might believe ...

In its early days, behavioral economics was focused on documenting human deviance from rational action. It began as a challenge to the mainstream neoclassical economics model, which assumes people are ...

Visit NAP.edu/10766 to get more information about this book, to buy it in print, or to download it as a free PDF. Behavioral economics has had a growing influence on public policy over the past ...

As the column’s name suggests, Thaler set out to challenge standard economic thinking by testing economic anomalies—in other words, what happens when our irrational, some might say human, selves are ...

The year 2017 may turn out to be when behavioral economics entered the mainstream after a leading practitioner in the field won a Nobel prize for his work. Behavioral economics is the study of how ...

Using the discipline of psychology to understand human decision-making seems like a no-brainer nowadays, but that wasn’t always the case. In 1979, psychologists Amos Tversky and Daniel Kahneman ...

Sure, the book Nudge may have become a cultural phenomenon that ended up selling millions of copies. And, OK, it resulted in hundreds of governments and countless companies around the world adopting ...

Behavioral Economics is the application of psychology to the field of economics. It describes the role that psychology plays among consumers, employers, and governments, which then impacts markets and ...

For at least a decade, we have been treated to a series of books about behavioral economics–all the ways our minds play tricks on us to make us behave in a less rational manner than we might believe ...