Nicole Kidman reveals what kind of payday she got for viral AMC ad: 'We did it out of the purest of intentions'

Kidman's love of the silver screen should come as no surprise to anyone who has seen her wax poetic about the power of movies ...

Nicole Kidman Reveals Surprising Amount She Was Paid for AMC Ad

Nicole Kidman revealed that she wasn’t paid a handsome sum for her iconic AMC ad, admitting she had to call in favors to get ...

AMC Networks Expands Ad Initiative To Theatrical Moviegoing, Boosts AI Partnership With Runway

AMC Networks has expanded its outcome-based advertising efforts to movie theaters and consumer locations, drawing on data ...

AMC Networks Expands Tool to Help Advertisers Determine Whether Commercials Spur Consumers to Respond

AMC Networks wants to help advertisers understand more about what happens after video viewers see their commercials. The ...
NBC 10 Philadelphia

Nicole Kidman has a 6-word question for those still obsessed with her viral AMC ad

Nicole Kidman is shocked that people are still talking about her viral AMC Theatres commercial. Kidman reflected on the longevity of the heavily memed ad in a new video interview on Allure’s YouTube ...
The Spokesman-Review

AMC Theatres, once a refuge from ads, embraces commercials

AMC Theatres, facing years of stagnating attendance, took a bet in July when it added commercials to its preview roll, eager to boost its bottom line. Early numbers show that the deal is working and ...
Hosted on MSN

AMC Theatres to Trim Pre-Show by 4 to 5 Minutes, CEO Says: 'We Don't Love Deluging Our Customers'

AMC Theatres CEO Adam Aron provided some further details in an earnings call on Monday about his company's plans to reduce the length of the ad and trailer-stuffed pre-show his customers see before ...